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 Veronica V. Sopher
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 Veronica V. Sopher
About
Work With Me
Blog
Speaking
Contact
Podcast
Free Resources
About
Work With Me
Blog
Speaking
Contact
Podcast
Free Resources
The Rise of Pediatric Suicides and the Importance of Crisis Communication in K-12 Schools
Veronica Sopher 12/4/23 Veronica Sopher 12/4/23

The Rise of Pediatric Suicides and the Importance of Crisis Communication in K-12 Schools

In recent years, the escalating suicide rates among children and young adults have raised alarming concerns for educators, parents, and communities alike. A deeper dive into the statistics reveals the staggering reality that many educators are sadly too familiar with.

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@VERONICAVSOPHER

Your district can have the best messaging in the world and still lose community trust.

Here's why.

When your campuses, front offices, and departments aren't responding with the same tone, language, and calm... families don't experience clarity.

Th
Here is what I know after 25 years in K-12 communications.

Families are not leaving your district because your programs are bad.

They are leaving because when they called with a concern, someone put them on hold for 12 minutes. Or they got three di
One thing I’ve learned after working alongside school leaders for years:
Good decisions require good data.

When it comes to helping districts plan wisely for the future, Population and Survey Analysts (PASA) does that work in a way that truly
A lot of districts think they need:
better posts
better newsletters
better graphics
better messaging

And sometimes that’s true.
But a lot of the time?
What they actually have is a trust gap.

Because when people don’t trust the system, e
If I’m being honest… a lot of communication issues in districts are not because leaders “don’t care.”

It’s because they’re moving fast, carrying a lot, and no one has helped them slow down enough to lead co
Let’s talk about cost for a second.
Not budget line items.
Actual cost.

• Time spent responding to complaints
• Strained relationships with families
• Staff frustration and burnout
• Leadership constantly putting out fires

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