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 Veronica V. Sopher
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 Veronica V. Sopher
About
Work With Me
Blog
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Contact
Podcast
Free Resources
About
Work With Me
Blog
Speaking
Contact
Podcast
Free Resources
The Rise of Pediatric Suicides and the Importance of Crisis Communication in K-12 Schools
Veronica Sopher 12/4/23 Veronica Sopher 12/4/23

The Rise of Pediatric Suicides and the Importance of Crisis Communication in K-12 Schools

In recent years, the escalating suicide rates among children and young adults have raised alarming concerns for educators, parents, and communities alike. A deeper dive into the statistics reveals the staggering reality that many educators are sadly too familiar with.

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@VERONICAVSOPHER

When I sit down with superintendents, I always ask the same question.
How many of your strategic plan goals trace back to trust?

Not communication. Not marketing. Not new programming.
Trust.

The kind built when a parent calls your front office and
No marketing budget in the world can outrun a bad experience at the front office.

Fix the people first.

Everything else follows.
Before a family ever steps foot on your campus, they've already formed an opinion about your district.

It happened on the phone.
Or at the front desk.
Or in the parking lot at pickup.

Your brand is not your logo. It's not your website. It's not you
I'm going to say something that might sting a little.
Hiring another marketing firm will not fix your enrollment problem.

Families aren't leaving because they don't know about you.
They're leaving because of how they were treated when they showed up
It's rarely about academics.
It's rarely about test scores or programs or facilities.

It's about the moment a parent called your front office and felt like a burden.
It's about the email that never got a response.
It's about the staff member who was
I hear this from superintendents all the time.
"We've communicated." "But people are still confused." "And somehow... frustrated."

Here's what I want you to know:
That gap usually isn't about what you're saying.
It's ab

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