As 2024 begins, now is a great time for K-12 district leaders and superintendents to take a decisive step toward enhancing their communication strategies. The world of education is always changing and evolving. Staying ahead requires not just keeping up with changes but being proactive with changes and staying ahead of concerns as much as possible.

For superintendents and district leaders, understanding the power of social media in today's educational space is crucial. It's more than a trend; it's a dynamic platform that amplifies your school's voice, connects your community, and showcases your achievements. Let's dive into why embracing social media is beneficial when it comes to your school’s branding.

Many things have changed in school communications in the last thirty years. Technology has evolved, trends have come and gone and social media has emerged as more of a tool than just a simple pastime. Districts now have the option to be more proactive about improving community relations by leveraging their social media presence effectively.

I want to share with you my experience as a fourth-generation Mexican American who has spent the last 25 years leveraging school communications to ensure every child has a fighting chance at reaching their full potential.

There’s a meme floating around social media that says, “Kids today: Find out school is canceled via text. Me: Had to wake up at 5 a.m. and watch the bottom of the screen like the NFL Draft.”